Get your brand recommended by
REACH MILLIONS OF TRAVELLERS WHO ARE USING AI TO DISCOVER WHERE TO STAY
AI is already shaping how guests discover, compare, and choose hotels. Most brands are not yet visible, where those decisions are forming. For Digital Sakes helps hotels become understood, trusted, and recommendable inside AI-driven search and decision tools through AI Discoverability, GEO, and AEO.
A Look Inside
Concept to Check-In
CLARITY FROM QUESTION TO RECOMMENDATION
We make your hotel website readable, interpretable, and recommendable by AI tools, while strengthening the foundations of SEO and the emerging discipline of Generative Engine Optimisation (GEO).
For Digital Sakes helps luxury hotels bridge the gap between how a brand is experienced on property and how it is interpreted by the AI systems and Large Language Models increasingly shaping guest decisions.
ai discoverability
THE DIGITAL CONCIERGE
LATEST EPISODES
Why AI Discoverability matters now
Guest behaviour has changed. Travellers are no longer starting with Google searches, OTA listings, or brand websites. They are starting with questions asked directly to AI.
Adobe reports that nearly two-thirds of consumers already use AI to research products and make purchase decisions, and travel is no exception. If AI cannot clearly understand your hotel, your experience, positioning, and audience, it cannot confidently recommend you. And if you are not recommended, you are not considered.
GEO explained
Generative Engine Optimisation (GEO) focuses on how your hotel appears inside generative AI systems such as ChatGPT, Gemini, and future AI travel planners.
These systems do not rank links. They generate responses.
GEO ensures your hotel is correctly understood, intentionally positioned, and included when AI generates recommendations.
The problem most hotels face
Most hotels already deliver exceptional experiences and beautiful content, but digitally those stories are often fragmented, emotionally rich, and structurally unclear. AI does not infer meaning, it relies on what is clearly presented. When structure is missing, AI either misrepresents the hotel or excludes it entirely.
What we do
We turn what makes your hotel special into clear signals AI can understand. This helps AI tools understand your hotel, compare it to others, and include it when they recommend where guests should stay. This does not replace SEO or content, it ensures they are clearly understood and surfaced by AI when people are deciding.
HOW WE DO IT
1. AI Discoverability Audit
We review how AI currently understands and describes your hotel across common travel prompts.
2. Competitive Prompt & Positioning Analysis
We track the prompts competitors appear for - and identify where your hotel should appear but doesn’t.
3. GEO Strategy & Signal Implementation
We structure and implement the language, content, and signals AI uses to recommend your hotel.
4. Ongoing Optimisation
We monitor prompt behaviour and refine your visibility as AI models and travel intent evolve.
This work is designed for hotels and travel brands that want long-term visibility, not quick tricks. It’s for brands that understand guests now use AI to decide where to stay and want to be clearly understood and recommended when that happens.
