OUR RESPONSE
A Refined Visual Strategy Rooted in Culture, Atmosphere, and Authenticity
We developed and executed a refined creative strategy tailored to the unique tone of Ramadan - rooted in togetherness, warmth, and serenity. Content creation focused on showcasing the resort's F&B experiences, with a visual emphasis on the atmosphere of sunset gatherings, elegant table settings, and chef-crafted menus.
A series of thoughtfully produced Instagram Reels brought these moments to life, combining cinematic visuals with ambient music and natural light to capture the mood of Ramadan evenings at Bvlgari. Complementary carousel posts delivered high-quality stills that emphasized storytelling and detail - from the textures of traditional dishes to the architectural beauty of the resort at dusk. Additionally, Instagram Stories offered real-time glimpses behind the scenes, allowing the audience to connect with the experience more intimately.
The content was completely organic, relying on authenticity and visual storytelling rather than paid media. We also leaned into community management during the campaign, ensuring all Ramadan-related questions and interactions were responded to promptly and meaningfully.
The Bvlgari Resort Dubai
Ramadan Campaign
The brief,
the what,
the why.
Capturing the Spirit of Ramadan at a World-Class Luxury Destination
Bvlgari Resort Dubai, known for its understated elegance and world-class service, sought to authentically capture the spirit of Ramadan within the unique ambiance of the resort. The key objective was to highlight the resort’s Food & Beverage offerings during the Holy Month - positioning it as a refined yet welcoming destination for iftar, suhoor, and Ramadan gatherings. The campaign needed to feel culturally resonant, luxurious, and emotionally engaging, while also driving engagement across the resort’s Instagram presence.
Capturing the Spirit of Ramadan at a World-Class Luxury Destination
Bvlgari Resort Dubai, known for its understated elegance and world-class service, sought to authentically capture the spirit of Ramadan within the unique ambiance of the resort. The key objective was to highlight the resort’s Food & Beverage offerings during the Holy Month - positioning it as a refined yet welcoming destination for iftar, suhoor, and Ramadan gatherings. The campaign needed to feel culturally resonant, luxurious, and emotionally engaging, while also driving engagement across the resort’s Instagram presence.
The brief,
the what,
the why.
OUR RESPONSE
A Refined Visual Strategy Rooted in Culture, Atmosphere, and Authenticity
We developed and executed a refined creative strategy tailored to the unique tone of Ramadan - rooted in togetherness, warmth, and serenity. Content creation focused on showcasing the resort's F&B experiences, with a visual emphasis on the atmosphere of sunset gatherings, elegant table settings, and chef-crafted menus.
A series of thoughtfully produced Instagram Reels brought these moments to life, combining cinematic visuals with ambient music and natural light to capture the mood of Ramadan evenings at Bvlgari. Complementary carousel posts delivered high-quality stills that emphasized storytelling and detail - from the textures of traditional dishes to the architectural beauty of the resort at dusk. Additionally, Instagram Stories offered real-time glimpses behind the scenes, allowing the audience to connect with the experience more intimately.
The content was completely organic, relying on authenticity and visual storytelling rather than paid media. We also leaned into community management during the campaign, ensuring all Ramadan-related questions and interactions were responded to promptly and meaningfully.
+110% Increase
In Instagram engagement during the campaign period
+45% Follower Growth
During the campaign period
20.000+ Organic Views
On a single Instagram Reel
30%
Of all community management activity was related to Ramadan
the results
the results
None yet
none yet
The Bvlgari Resort Dubai
Discover how we’ve partnered with some of the world’s most iconic hospitality brands to elevate their digital presence — through tailored strategy, compelling storytelling, and high-impact content that captures attention and drives results across every touchpoint.