OUR RESPONSE
Turning Strategy into Story: A High-Impact Visual Campaign Powered by Data & Creativity
Partnering with Marriott International and Digitas UK, we orchestrated a dynamic photoshoot to bring the brand’s unique offering to life. The content focused on highlighting proof points that articulate the convergence of work and relaxation within the hotel experience.
To deepen insights and maximize campaign effectiveness, we proposed and executed an A/B test, designed to measure the impact of different creative elements and audience segments across META platforms. This approach aligned with our commitment to digital best practices and performance-driven media strategies.
The collaboration between For Digital Sakes, Marriott International, and Element Hotels ensured every phase, from pre- to post-production, was handled with agility and care.
Marriot International x Element Hotel
Visual campaign | Hotel Opening Wroclaw
The brief,
the what,
the why.
Blending Business and Leisure: A Bold Brief for Element Hotels Wroclaw
Ahead of the grand opening of Element Hotels Wroclaw, our challenge was to create a high-impact visual campaign that authentically captured the brand’s core “bleisure” proposition - seamlessly blending business and leisure travel. The objective was to generate broad awareness, drive audience engagement, and uncover data-driven insights into creative and audience performance.
Blending Business and Leisure: A Bold Brief for Element Hotels Wroclaw
Ahead of the grand opening of Element Hotels Wroclaw, our challenge was to create a high-impact visual campaign that authentically captured the brand’s core “bleisure” proposition - seamlessly blending business and leisure travel. The objective was to generate broad awareness, drive audience engagement, and uncover data-driven insights into creative and audience performance.
The brief,
the what,
the why.
OUR RESPONSE
Turning Strategy into Story: A High-Impact Visual Campaign Powered by Data & Creativity
Partnering with Marriott International and Digitas UK, we orchestrated a dynamic photoshoot to bring the brand’s unique offering to life. The content focused on highlighting proof points that articulate the convergence of work and relaxation within the hotel experience.
To deepen insights and maximize campaign effectiveness, we proposed and executed an A/B test, designed to measure the impact of different creative elements and audience segments across META platforms. This approach aligned with our commitment to digital best practices and performance-driven media strategies.
The collaboration between For Digital Sakes, Marriott International, and Element Hotels ensured every phase, from pre- to post-production, was handled with agility and care.
27M+
Impressions on Meta alone
3.8% VTR
Video-through rate at 100%, outperforming the 1.5–3% industry benchmark
50/50 Audience Split
Leisure slightly outperformed business in impressions
A/B Testing Wins
Confirmed the value of multivariate testing in campaign performance
the results
the results
"Nothing short of brilliant"
For Digital Sakes led the creation for a recent campaign, and I couldn't be more impressed with their work. The team demonstrated exceptional creativity and professionalism throughout the entire process. The final images were nothing short of brilliant, and they navigated significant challenges (localised flooding) with ease.
In addition to their outstanding content production skills, For Digital Sakes provide incredible digital insights that are invaluable.
Marriot International x Element Hotel
Discover how we’ve partnered with some of the world’s most iconic hospitality brands to elevate their digital presence — through tailored strategy, compelling storytelling, and high-impact content that captures attention and drives results across every touchpoint.