OUR RESPONSE
A Creative Direction Rooted in Emotion and Atmosphere
We developed and pitched three distinct creative concepts to capture the essence of Gleneagles, including a ‘Day in the Life’ narrative, an emotionally driven ‘That Feeling When’ journey, and a dynamic, personality-led ‘73 Questions’ staff spotlight. The final direction combined immersive storytelling with rich, atmospheric visuals to reflect the warmth and precision of Gleneagles’ guest experience. Shot on location with a cinematic lens, the film placed the people at the heart of the story, capturing authentic moments that illustrated why Gleneagles was truly deserving of the accolade.
The World’s 50 Best Hotels x Gleneagles
The Art of Hospitality
The brief,
the what,
the why.
Creating the Launch Film for the World’s 50 Best Hotels
To mark the launch of The World’s 50 Best Hotels and honour Gleneagles as the inaugural recipient of the Art of Hospitality Award, the task was to create a hero film that brought the essence of the hotel’s legendary service to life. The objective was to highlight the people, spirit, and storytelling behind Gleneagles’ hospitality excellence, setting the tone for the award’s future and offering a compelling, cinematic introduction to its first winner.
Creating the Launch Film for the World’s 50 Best Hotels
To mark the launch of The World’s 50 Best Hotels and honour Gleneagles as the inaugural recipient of the Art of Hospitality Award, the task was to create a hero film that brought the essence of the hotel’s legendary service to life. The objective was to highlight the people, spirit, and storytelling behind Gleneagles’ hospitality excellence, setting the tone for the award’s future and offering a compelling, cinematic introduction to its first winner.
The brief,
the what,
the why.
OUR RESPONSE
A Creative Direction Rooted in Emotion and Atmosphere
We developed and pitched three distinct creative concepts to capture the essence of Gleneagles, including a ‘Day in the Life’ narrative, an emotionally driven ‘That Feeling When’ journey, and a dynamic, personality-led ‘73 Questions’ staff spotlight. The final direction combined immersive storytelling with rich, atmospheric visuals to reflect the warmth and precision of Gleneagles’ guest experience. Shot on location with a cinematic lens, the film placed the people at the heart of the story, capturing authentic moments that illustrated why Gleneagles was truly deserving of the accolade.
37,600 views
On Instagram
4,600 views
On Youtube
Top-performing video
In the entire World’s 50 Best Hotels campaign
the results
the results
"We loved it!"
You were the best crew we have worked with, professional and a pleasure to work with, and the proof is in the final video, we loved it!
The World’s 50 Best Hotels x Gleneagles
Discover how we’ve partnered with some of the world’s most iconic hospitality brands to elevate their digital presence — through tailored strategy, compelling storytelling, and high-impact content that captures attention and drives results across every touchpoint.